MAssist gives medical representatives, OTC field teams and stockist networks one connected system - beat-planned doctor and chemist coverage, prescription and OTC order booking, and secondary sales visibility from stockist to counter.
A field sales and channel platform configured for pharmaceutical and OTC selling: MR beat planning and geo-verified visits to doctors and chemists, prescription and OTC order booking, and stockist-to-sub-stockist-to-counter distribution visibility - combined with a no-code scheme engine to control trade margins and promotions, all on MAssist's unified SFA + DMS platform rather than a separate pharma-only product.
Existing MAssist platform modules, configured to pharma and OTC field workflows - everything sits on the same SFA + DMS core used across MAssist's FMCG, CPG and FMEG base.
The full primary-to-tertiary flow on one platform - not just primary sales into the first stockist.
Configure QPS, slab discounts, flat amounts or free-product offers by outlet, stockist or geography without code - and track scheme pass-through to the counter.
Scheme controlReal-time dashboards for visit coverage and productive-call ratio, plus target-vs-achievement at rep, stockist and zone level - no month-end MIS wait.
Analytics pageIn-Store Promoter's App for counter-level engagement where brands staff pharmacy/wellness promoters, plus Mobile POS for on-the-spot billing during field or van-based selling.
Mobile POSPharma runs a dual model: demand generation with doctors and revenue through chemists, on top of a deep, fragmented distribution chain. MAssist tracks all three together.
Beat-planned, geo-verified doctor calls that build prescription demand - tracked with their own call frequency and visit forms.
Chemist and counter visits with OTC order booking and secondary sales capture - the motion that drives actual revenue.
Stockist and sub-stockist inventory, GST billing and claims across distributor-led, super-stockist and hybrid channel models.
Integrates with the stack you already run
One system, not two - SFA and DMS run on a connected platform, so field visits, orders and stockist-level secondary sales stay in sync without manual reconciliation.
Configured, not templated - beats, SKU catalogues, targets and scheme rules are set per division and territory, so prescription and OTC teams run different workflows on one instance.
Offline-first for real coverage - MR apps work without connectivity and sync automatically, so tier-2/3 and rural towns aren't left out of your reporting.
Enterprise-grade security - ISO-certified, GDPR & DPDPA-aligned, VAPT-audited, CMMI Level 3 - plus gamification and mAIsy, the AI sales co-pilot.
It's a field sales and channel-management platform configured for how pharmaceutical and OTC brands actually sell: medical representatives (MRs) calling on doctors and chemists, and product moving through stockists and sub-stockists down to pharmacy counters. It combines beat planning, geo-verified visits, order booking, and distributor-level inventory and scheme tracking in one system, instead of forcing pharma teams to use generic FMCG retail-visit software.
Yes. MAssist's visit and call management module logs any outlet type - a doctor's clinic, a chemist counter, or a stockist office - with geo-tagged check-in, stay duration and a configurable visit form. Field teams can run separate beat plans and call frequencies for doctor coverage and OTC/chemist coverage within the same app and reporting hierarchy.
MAssist's Distribution Management System (DMS) supports distributor-led, super-stockist, wholesaler and hybrid channel models on a single platform. It gives real-time visibility into stockist inventory, secondary sales into chemists and pharmacies, GST-compliant billing and claims settlement, so brand and zonal teams see the full primary-to-tertiary flow instead of only primary sales into the first stockist.
Yes. MAssist's Dynamic Scheme Engine lets you configure quantity purchase schemes, slab-based discounts, flat amounts or free-product offers at the outlet, stockist or geography level without writing code. Changes apply instantly across the field app, and DMS tracks scheme pass-through so brands can see where scheme value is and is not reaching the counter.
Yes. MAssist's SFA app is built to work fully offline. MRs can log doctor and chemist visits, book orders and mark attendance without an active connection, and data syncs automatically once connectivity returns - important for pharma field forces that cover tier 2, tier 3 and rural markets.
Yes. MAssist integrates via API with ERP systems including SAP, Oracle, Microsoft Dynamics and Tally, plus other accounting tools. Order, stock, scheme and claims data sync with your existing finance and inventory systems, so pharma teams aren't maintaining a parallel record in spreadsheets.
MAssist applies enterprise-grade encryption, role-based access control and hierarchy-based data visibility across every module, from the field app to backend dashboards. The platform is built on ISO-certified, GDPR and DPDPA-aligned infrastructure with regular VAPT security audits and CMMI Level 3 process maturity.
Most SFA rollouts go live within a few weeks, and DMS onboarding for a stockist network typically takes one to two weeks, depending on distributor count, ERP integration scope and scheme complexity. MAssist's team supports data migration, hierarchy setup and field training as part of onboarding.
Yes. Because MAssist's beat plans, targets, SKU catalogues and scheme configurations are set per division and territory rather than fixed platform-wide, a single instance can run a prescription-focused MR team and an OTC/consumer-health field team side by side, each with its own workflow and reporting.
MAssist's BI & Analytics module gives real-time dashboards on visit coverage and productive-call ratios, order and secondary sales trends by territory and SKU, scheme compliance, and target-vs-achievement at the rep, stockist and zone level - replacing manual, end-of-month MIS consolidation.
Our team will walk through beat planning, doctor/chemist coverage, stockist distribution and scheme control against your actual territory structure - not a generic walkthrough.