Capture shelf data, track planogram compliance, and confirm brand presence in real time - the module your field teams and in-store promoters use on every visit, connected to MAssist's SFA, DMS, and BI & Analytics.
MAssist's Merchandising Application helps FMCG, CPG, and consumer brands see what is actually happening at the retail shelf - whether products are in stock, correctly placed, priced as intended, and displayed the way the brand planned.
Field reps and promoters capture shelf-level data through the mobile app, and the software turns it into planogram compliance scores, stock and expiry alerts, and real-time dashboards for sales and brand teams - no separate audit tool, no month-end reconciliation.
Book a free demoEvery capability maps to a step a rep or promoter already takes inside the outlet, not a feature bolted on afterward.
Reps log visual merchandising audits with photos and videos, check stock and expiry, and record counter displays against a checklist - all offline, tied to a geo-fenced outlet and selfie-verified attendance.
The audit is scored against the agreed planogram, and delivery is verified against the last purchase order or indent - so what was ordered, what was delivered, and what's on the shelf finally line up.
Because it runs on the same real-time layer as SFA and DMS, an out-of-stock flag or compliance miss can trigger a restock task, a follow-up visit, or a scheme-claim check - and shows up in BI & Analytics the same day, not at month end.
Purpose-built for brands with an offline supply chain and a field team responsible for what happens at the point of sale.
Shelf audits, stock checks, and attendance work with no signal and sync automatically once the rep is back in range - built for low-network outlets across India.
Every visit is tied to a geo-fenced outlet with face-detection attendance, so managers can trust a shelf photo was taken where and when it says.
Structured axis point checks confirm placement across every spot a product needs to be seen in - main shelf through impulse zones.
Merchandising runs on the same real-time platform as SFA and DMS, so shelf data feeds the same dashboards as orders, stock, and schemes - no exports, no reconciling spreadsheets by hand.
Reps log competitor pricing, displays, and promotions alongside your own SKUs, giving brand teams a ground-level view of the whole category - not just their own shelf.
Each module works natively with the Promoter and Beauty Advisor Apps and syncs in real time across the platform.
The Merchandising Application is one persona in MAssist's 360o connected ecosystem, and integrates with the ERP and BI stack you already run - SAP, Oracle, Microsoft Dynamics, Tally, and Power BI.
Sets the beat and journey plan each merchandising check is logged against.
DistributionFeeds the stock and order data that PO / indent verification checks against.
Field executionRuns the merchandising, GT, and MT modules promoters use in-store.
ReportingReal-time dashboards and AI alerts built on the data every module feeds in.
Merchandising software is a mobile and web platform that helps brands track what is actually happening at the retail shelf, including stock availability, planogram compliance, pricing, and promotional display. Field teams capture shelf-level data through a mobile app, and the software turns that data into reports and dashboards for brand and sales teams.
It lets field teams capture shelf data, track planogram compliance, monitor visibility, and ensure brand presence in real time - covering visual merchandising audits, stock and expiry checks, counter display management, competitor activity capture, and axis point checks at each outlet.
Field reps and in-store promoters use the MAssist mobile app to log visual merchandising audits with photos and videos, check planogram compliance, capture product expiry dates on shelves, and record counter display and checklist status directly from the outlet.
Yes. MAssist's field apps are built for offline-first operation, so shelf audits, stock checks, and attendance can be captured without an active internet connection, syncing automatically once connectivity returns.
Yes. The Merchandising Application is part of MAssist's connected ecosystem and syncs in real time with Sales Force Automation, the Distributor Management System, and BI & Analytics, so shelf-level data feeds directly into the same dashboards used for order, stock, and scheme reporting.
MAssist is built for FMCG and CPG, consumer durables, apparel and fashion, building materials, alco-bev, pharma, chemicals and fertilizers, cosmetics, and automotive brands with an offline supply chain and a field sales or promoter team responsible for in-store execution.
Merchandising capture is delivered through MAssist's Merchandising Application module, which works natively with the Promoter and Beauty Advisor Apps for in-store execution and syncs in real time with SFA, DMS, and BI & Analytics, so a single field visit updates every connected module.
Talk to MAssist about connecting shelf-level merchandising data with your existing sales force automation and distributor management setup.