One AI-driven SFA + DMS platform for field execution, distributor operations, and secondary sales visibility - across kirana beats, modern trade, and quick commerce. No stitched-together tools. No dead zones.
A unified SFA + DMS platform for FMCG and CPG brands in India - combining geo-verified beat planning, offline-first order booking, real-time distributor inventory, and secondary sales visibility across general trade, modern trade, and quick commerce, all on one mobile-first system built for Tier 2, Tier 3, and rural markets.
Every capability plugs into the same route a product actually takes - warehouse to distributor to outlet - so no module runs on its own island of data.
End-to-end visibility across warehouse, stockist, distributor, and retailer - on one connected ledger.
Tertiary sales and in-store execution across every channel and format, consolidated into one dashboard - fill rate, scheme compliance, outlet performance.
Sales layersSchemes created at outlet, distributor, or geography level without code, pushed digitally to every rep. Changes update instantly - fewer claim-settlement disputes.
Scheme complianceAI-generated reports remove manual compilation. Dynamic breakdowns by SKU, geography, distributor, or rep - with deviation alerts that flag gaps as they happen.
Analytics pageOne operational view across the channels that actually make up FMCG distribution in India today.
Kirana stores and independent outlets - run through SFA order booking, beat planning, and distributor stock visibility.
Organised chains captured through the Promoter/BA App: shelf compliance, fill rate, and tertiary sales at the outlet.
Dark-store demand tracked through the same analytics layer, so replenishment signals fire before a stockout hits the app.
Integrates with the stack you already run
MAssist unifies SFA and DMS on one platform, so field execution and distributor operations share the same data instead of needing separate systems.
The platform is offline-first by architecture - built for the connectivity realities of rural and semi-urban India, not retrofitted for it.
Secondary sales visibility spans general trade, modern trade, and quick commerce in a single dashboard.
Schemes, claims, and distributor billing run through the same system reps use to book orders - data stays consistent end to end.
FMCG sales force automation software digitises the daily work of field sales reps. It covers order booking, beat planning, GPS attendance, scheme execution and outlet visits. Managers see field activity in real time instead of waiting for end-of-day reports.
FMCG distribution management software helps brands manage their distributors. It tracks distributor stock, billing, schemes and claims in real time. Brands get clear visibility into secondary sales, not just primary dispatches.
When SFA and DMS are separate, orders, stock and schemes have to be matched manually. MAssist connects both on one platform. An order booked by a rep reaches the distributor instantly, stock updates in real time, and the same data feeds BI and Analytics dashboards.
MAssist’s Dynamic Scheme Engine lets brands create schemes at the outlet, distributor or geography level without coding. Quantity schemes and slab discounts apply automatically at order booking. Because schemes and claims sit in the same system, claim settlement is faster and disputes drop.
Yes. MAssist supports general trade, modern trade and HORECA in one system. Brands also add van sales, retailer self-ordering and merchandising audits as their channels need. Every channel feeds the same dashboards.
Yes. MAssist’s field apps are offline-first. Reps can book orders, log visits and mark attendance without internet. Data syncs automatically once the connection returns.
Yes. MAssist integrates with ERP systems such as SAP, Oracle, Microsoft Dynamics and Tally through secure APIs. Orders, stock and invoices stay in sync between field, distributor and finance teams.
Every FMCG business has its own distribution DNA - a 50-rep regional team or a national force running thousands of outlets. Talk to us for a demo built around your actual territory structure, trade mix, and distributor network - not a generic walkthrough.