Platform - Dealer Application & Virtual DMS

Distributor-grade visibility, right down to the dealer

Give every dealer and sub-stockist a cloud Virtual DMS - live stock, ordering, schemes, and secondary sales from a mobile app with no server to install, all syncing in real time to MAssist's SFA, DMS, and BI & Analytics.

cloud_doneNo server to install inventory_2Live dealer stock local_offerSchemes & claims wifi_offOffline-first
syncStock synced receipt_longOrder received dnsNo server needed
Platform scale

The platform behind your field force

400+Enterprise Customers
3M+Retail outlets on the network
350+Technology & support experts
200%Growth trajectory enabled
125K+Daily active users
  • Century Plyboards company logo
  • Iffco Tokio
  • Nykaa
  • Colorbar
  • Rupa
  • Volvo Eicher
  • Times of India
  • Samsung
  • kajaria
  • Heilderburg Cement
  • Friends
  • Denver
  • Casio
  • Bikaji
  • Bharat Petrolium
What it is

A Virtual DMS built for the second and third tier

MAssist's Dealer Application and Virtual DMS extends full distributor-grade stock, ordering, and scheme management to dealers and sub-stockists - the tier where traditional, server-based DMS rollouts usually stop.

Dealers run their inventory, orders, and claims from a phone, and every movement flows straight into the brand's system, updating the same real-time dashboards used for primary distribution - no on-premise software, no IT setup, no blind spot below the main distributor.

Book a free demo
Dealer #D-1174 - Virtual DMSLive
Live stock (SKUs)318
Orders to distributor12
Secondary sales todaycurrency_rupee1.24L
Scheme claims4 pending
Outstandingcurrency_rupee38,900
Low-stock SKUs7
How it works

Onboard, transact, report - from the dealer's phone

Every capability maps to a step a dealer already takes running their business, not a feature bolted on afterward.

01Onboard

Go live in minutes, with no installation

A dealer or sub-stockist is mapped to the parent distributor and signs in on their phone - opening stock, price lists, and schemes are pushed to the Virtual DMS instantly, with no server, no local software, and no IT support at their end.

cloud_doneCloud Virtual DMSNo server, no install
account_treeMapped to distributorPrice lists & schemes pushed
02Transact

Order, sell, and manage stock in real time

Dealers raise replenishment orders to the distributor, bill secondary sales to their retailers, and manage live inventory with schemes and claims applied automatically - so stock and pricing stay correct all the way down the chain.

Stock accuracy95%
Orders synced89%
Claims matched83%
03Report

Secondary & tertiary movement, visible same day

Every dealer transaction rolls up into the brand's DMS and BI & Analytics, so secondary and tertiary sales, stock, and scheme uptake below the primary distributor are visible the same day - not estimated at month end.

hubRolls up to DMSEvery tier connected
insightsLive in dashboardsSecondary & tertiary sales
Why teams choose it

What sets MAssist's Virtual DMS apart

Purpose-built for brands with a multi-tier channel that need visibility and control below the primary distributor, without heavy rollouts.

Zero setup

Cloud, no server to install

Delivered fully through an app, so even small dealers with no IT setup get distributor-grade tools on a smartphone in minutes.

Deep visibility

See below the primary distributor

Secondary and tertiary stock and sales become visible at the dealer and sub-stockist tier, closing the biggest blind spot in distribution.

Schemes

Consistent schemes & claims

The same scheme engine runs at every tier, so dealer claims stay accurate and dispute-free from primary through to the retailer.

Connected

One system across every tier

The Virtual DMS runs on the same real-time platform as the primary DMS and SFA, so dealer stock, orders, and secondary sales feed the same dashboards - no exports, no reconciling tiers by hand.

Channel growth

Scales the network without headcount

Onboard hundreds of dealers and sub-stockists without adding infrastructure, so the brand extends reach and control without a heavier field or IT footprint.

Inside the app

Everything the Dealer Application & Virtual DMS does

Each capability syncs in real time with the primary DMS and SFA across the platform.

inventory_2

Live dealer inventory

Core
  • Real-time stock ledger
  • Batch & expiry tracking
  • Low-stock alerts
  • Goods-receipt against orders
shopping_cart

Ordering & replenishment

Core
  • Orders to parent distributor
  • Auto-suggested replenishment
  • Order & delivery tracking
  • Price lists per dealer
local_offer

Schemes & claims

Unique in Industry
  • Auto-applied schemes
  • Slab & quantity offers
  • Claim generation & matching
  • Dispute-free settlement
receipt_long

Secondary sales & billing

Core
  • Bill to retailers
  • GST-compliant invoices
  • Secondary-sales capture
  • Returns & damages
account_balance_wallet

Outstanding & credit

Unique in Industry
  • Dealer ledgers
  • Credit-limit control
  • Collection tracking
  • Invoice & payment history
cloud_done

Cloud Virtual DMS

Unique in Industry
  • No server or installation
  • Offline-first operation
  • Multi-tier roll-up to DMS
  • Role-based access

FAQs

What is a Dealer Application and Virtual DMS? add

A Dealer Application and Virtual DMS is a cloud-based way to give dealers, sub-stockists, and second-tier distributors the same real-time stock, ordering, and scheme visibility as a full Distributor Management System, without installing on-premise software. Dealers manage their own inventory, orders, and claims from a mobile app while the brand sees secondary and tertiary movement in real time.

What does MAssist's Dealer Application and Virtual DMS do? add

It lets dealers and sub-stockists place and receive orders, track live stock, apply schemes and claims, manage outstanding, and report secondary sales from a mobile app. The Virtual DMS extends distributor-grade visibility to smaller partners with no server or local installation, syncing in real time with the brand's SFA and DMS.

How is a Virtual DMS different from a traditional DMS? add

A traditional DMS usually runs at the distributor with local software and infrastructure. A Virtual DMS is fully cloud-based and delivered through an app, so even small dealers and sub-stockists without IT setup get real-time stock, ordering, and scheme management. It closes the visibility gap at the second and third tier of distribution where traditional DMS rollouts stop.

Does the Dealer Application work offline? add

Yes. MAssist's field and channel apps are built for offline-first operation, so dealers can check stock, build orders, and record sales without an active internet connection, syncing automatically once connectivity returns.

Can it integrate with SFA, DMS, and BI & Analytics? add

Yes. The Dealer Application and Virtual DMS is part of MAssist's connected ecosystem and syncs in real time with Sales Force Automation, the Distributor Management System, and BI & Analytics, so dealer stock, orders, and secondary sales feed directly into the same dashboards used for beat, scheme, and settlement reporting.

Which businesses use a Dealer Application and Virtual DMS? add

It suits brands in FMCG and CPG, consumer durables, building materials, alco-bev, pharma, chemicals and fertilizers, and automotive that sell through a multi-tier network of distributors, dealers, and sub-stockists and need visibility below the primary distributor level.

Does the dealer need to install any server or software? add

No. The Virtual DMS is delivered entirely through a cloud-based mobile and web app, so dealers and sub-stockists need only a smartphone. There is no on-premise server, no local installation, and no dedicated IT support required at the dealer's end.

Get started

Bring every dealer onto one connected system, this week

Talk to MAssist about extending real-time stock, ordering, and scheme visibility to your dealer and sub-stockist network with a cloud Virtual DMS.