Beauty distribution runs through two very different field forces - general trade reps and in-counter Beauty Advisors - across EBOs, kiosks and retail stores. MAssist puts SFA, DMS and a dedicated Beauty Advisor App on one system, so none of it gets lost between a warehouse and a shopper’s hand.
Every SKU rolled into one live dashboard - from company stock down to the last tester on a beauty counter.
An AI-driven SFA and DMS platform, built with a dedicated Beauty Advisor Application and In-Store Promoter App, that helps cosmetics and personal-care brands run counter operations, secondary sales, scheme execution and SKU-level reporting across general trade, modern trade and beauty counters - from one connected system, rather than three disconnected ones.
Every module runs on the same MAssist system, so data from a beauty counter, a distributor and a general-trade rep lands in one dashboard in real time. It also includes a zero-code Dynamic Scheme Engine and a no-code CRM for salon and modern-trade leads.
Live inventory, secondary sales and channel visibility across the distributor network - so primary dispatch and actual sell-through don't quietly drift apart.
Task assignment, activity reporting and execution tracking for promoters running in-store demos and high-impact retail promotions.
Promoter AppClose orders, take payments and issue invoices on the spot from beauty counters, kiosks and pop-ups - in-store or on the move.
Mobile POSReal-time dashboards down to SKU level, so counter and distributor data becomes something a manager can actually act on.
Analytics pageFrom the brand's warehouse to the shopper's hand, MAssist keeps one live view across every tier - so dispatch and genuine sell-through never quietly drift apart.
Beat planning, order booking and distributor stock visibility for general-trade and modern-trade reps across the network.
Attendance, live sale punches, counter checklists and planogram photos through the Beauty Advisor & Promoter apps.
Live distributor inventory, secondary sales, schemes and claims - with SKU-level detail down to the last tester.
Integrates with the stack you already run
Motivation, not just monitoring - gamified leaderboards and nudges keep reps and Beauty Advisors engaged, not just tracked.
One ecosystem, every persona - Beauty Advisor, Promoter, Dealer, Retailer and Influencer apps all run on the same connected platform, updating in real time.
Zero-code scheme building - launch a new sampling or GWP scheme in minutes, without filing a ticket and waiting on engineering.
Offline-first & enterprise-secure - counters in low-connectivity markets keep working, and every module is ISO / GDPR / DPDPA / VAPT / CMMI Level 3-aligned.
MAssist brings Sales Force Automation, a Distributor Management System, and a dedicated Beauty Advisor Application together on one platform. General trade reps, distributors and in-counter Beauty Advisors all work inside the same connected system, so the brand isn't stitching data together from three different tools.
They share the same backend in real time. When a Beauty Advisor punches a sale, ticks off a counter checklist, or logs a planogram photo, that data shows up immediately in the same reporting layer used for distributor stock and general-trade orders - no overnight batch sync, no separate export.
Yes, and that's the point of running SFA and the Beauty Advisor App on the same MAssist ecosystem. Reps get beat plans and order booking; Beauty Advisors get attendance, sale punches and counter checklists. Different workflows, one dashboard for leadership.
Through MAssist's Dynamic Scheme Engine. It's zero-code, so a sales or trade marketing team can build a QPS or slab-based scheme themselves and push it live to every rep and Beauty Advisor at once, with the calculation applied automatically at the point of sale.
MAssist's mobile apps are built offline-first. A Beauty Advisor can still mark attendance, log a sale, or capture a customer's details with no signal, and everything syncs automatically the moment the device reconnects.
Most businesses go live within a week. Onboarding is guided, with data migration and configuration handled alongside the brand's team, and support continues after launch via chat, email and phone.
With enterprise-grade encryption and access controls across every module, aligned to ISO, GDPR, DPDPA, VAPT and CMMI Level 3 standards, from the field apps down to the analytics dashboards.
See how MAssist's SFA, DMS and Beauty Advisor App work together for cosmetics and personal-care brands - built around your counters, schemes and distributor network, not a generic walkthrough.