Industry - Chemicals & Fertilizers

SFA & DMS software built for chemical & fertilizer distribution.

From the manufacturing plant to the state distributor, cooperative society and village-level dealer, MAssist gives chemical and fertilizer brands one connected view of field sales and distribution - built for a channel where the Kharif and Rabi seasons decide when demand actually happens.

Cooperative & private dealers Kharif & Rabi season-ready Offline-first for deep rural
Plant - farmer - one system LIVE
PLANT DISTRIBUTOR DEALER FARMER
400+Enterprise Customers
~1 wkTypical go-live

What is SFA & DMS software for chemicals & fertilizers?

Software for chemical and fertilizer brands that digitizes field visits to dealers, cooperative societies and retail counters, while giving real-time visibility into distributor-level inventory, secondary sales and scheme execution. MAssist runs both SFA and DMS on one platform - so a fertilizer, agrochemical or specialty chemical brand gets beat planning, order booking, GST-compliant billing and claims settlement without stitching together separate tools.

The MAssist approach

Built for how fertilizer & agrochemical stock actually moves

MAssist unifies SFA and DMS on one connected platform, so field execution and distributor-side data stay in sync without manual reconciliation - even when a year's demand is concentrated into a few weeks a season. Van Sales, Mobile POS and a no-code Scheme Engine round out the ecosystem.

01
SFA - Field

Beat planning for scattered rural territories

  • Structure routes across village-level dealers and cooperative outlets.
  • Geo-fenced attendance and planned-vs-actual deviation reports.
  • A self-follow-up algorithm flags dealers going quiet ahead of a season.
SFA product page
02
SFA ยท Mobile

Order booking that works fully offline

  • Capture SKU-level orders and apply live schemes with no signal.
  • Mark visits and attendance deep in rural belts.
  • Data syncs automatically on reconnect - a season opening won't outrun your visibility.
Geo-tracking guide
03
DMS - Distributor

Cooperative & private networks, one platform

Whether your channel runs on cooperative societies, super stockists, private dealers or a hybrid model, the DMS adapts to each configuration without forcing every tier onto identical workflows.

  • Saleable, non-saleable and expired/damaged buckets - for caked or moisture-affected stock.
  • GST-compliant billing at the concessional fertilizer rate, with Tally / ERP integration.
  • Claims settled in 5 - 7 days via a structured, auditable approval workflow.
DMS product page
04
DMS - Schemes

Dynamic Scheme Engine for season openings

Configure quantity purchase schemes and slab discounts ahead of Kharif and Rabi ordering windows in a few clicks - no code, instant rollout to every rep, full pass-through visibility.

Scheme compliance
05
Van Sales - m-POS

Van sales & dealer counter billing

Direct van delivery when a season opens - real-time on-vehicle inventory and instant invoicing - plus Mobile POS so dealer and cooperative counters close orders on the spot.

Mobile POS
06
Analytics - AI

Real sell-through vs. primary dispatch

See which SKUs, dealers and territories are actually moving product to farmers - real-time dashboards that separate primary dispatch from genuine secondary offtake.

Analytics page
One platform - every tier

Distributors, cooperatives, dealers & farmers - on one connected system

Agri-input distribution runs through a mixed cooperative-private channel across 300,000+ rural outlets, with demand concentrated into two short seasons. MAssist keeps every tier on one platform so a stock, scheme or sell-through gap is visible the day it happens.

Primary - secondary

Distributors & Cooperatives

State distributors, super stockists and cooperative societies - real-time inventory, secondary sales, GST billing and claims across distributor-led and hybrid models.

Village-level

Dealers & Retail Counters

Beat visits, SKU-level order booking and Mobile POS counter billing for private dealers and cooperative outlets deep in rural geographies.

Sell-through

Farmers & the Field

Tertiary demand and genuine offtake tracked to the counter - upstream of the subsidy PoS transaction - so brands see what's really reaching the farmer.

Read: primary vs. secondary vs. tertiary sales
  • Century Plyboards company logo
  • Iffco Tokio
  • Nykaa
  • Colorbar
  • Rupa
  • Volvo Eicher
  • Times of India
  • Samsung
  • kajaria
  • Heilderburg Cement
  • Friends
  • Denver
  • Casio
  • Bikaji
  • Bharat Petrolium
Platform scale

The platform behind agri-input distribution networks

400+Enterprise Customers
3M+Retail outlets on the network
125K+Daily active field users
350+Dedicated technology experts

Integrates with the stack you already run

SAP Oracle Microsoft Dynamics Tally Busy Power BI SAP Oracle Microsoft Dynamics Tally Busy Power BI

Why chemical & fertilizer brands choose MAssist

01

Mixed channel on one platform - cooperative societies and private dealers, plus super stockists and distributors, all run on one adaptive DMS.

02

Season-ready & offline-first - Kharif and Rabi windows compress a year's demand into weeks; offline SFA keeps orders flowing in low-connectivity rural belts.

03

Moisture-sensitive stock & fast claims - saleable / non-saleable / expired buckets track caked or degraded stock, and claims are built to settle in 5 - 7 days.

04

No-code schemes + ERP sync - bulk-purchase and slab schemes roll out instantly before a season; GST-compliant billing stays synced with SAP, Oracle and Tally.

FAQs

What is SFA and DMS software for the chemicals and fertilizers industry? add

SFA and DMS software for chemical and fertilizer brands digitizes field visits to dealers, cooperative societies and retail counters, while giving real-time visibility into distributor-level inventory, secondary sales and scheme execution. It replaces register and phone-call based order booking with geo-verified visits, SKU-level order capture and GST-compliant billing.

Does MAssist support both cooperative societies and private dealer networks? add

Yes. MAssist's DMS dynamically adapts to distributor-led, super stockist, wholesaler, modern trade and hybrid channel structures on a single platform, which extends to businesses selling through a mix of cooperative societies, state-level distributors and private dealers.

Can MAssist handle the sharp seasonal demand of Kharif and Rabi cropping cycles? add

MAssist's real-time inventory visibility and dynamic targets help distributors and field teams prepare for concentrated seasonal demand, since stock positions, dealer-level sell-through and scheme execution are visible as they happen rather than at month end - which matters most in the short Kharif and Rabi ordering windows.

Does MAssist track damaged or moisture-affected fertilizer stock separately? add

Yes. MAssist DMS automatically classifies inventory into saleable, non-saleable and expired or damaged buckets based on your organization's policies, which is relevant for fertilizer and agrochemical stock that can cake, lose weight or degrade with moisture exposure.

Is MAssist GST compliant for fertilizer and agrochemical billing? add

Yes. MAssist DMS supports GST-compliant invoice generation, multi-state tax scenarios and statutory reports, and integrates with Tally and other ERP or accounting platforms via API to keep distributor billing and collections synchronized automatically.

Does MAssist integrate with the government's fertilizer subsidy PoS system? add

MAssist's SFA and DMS platform focuses on distributor and dealer-side sales execution, inventory visibility and scheme management. Government-subsidized fertilizer sales to farmers are captured separately through the Department of Fertilizers' iFMS point of sale network at the retail counter. MAssist complements this by giving brands and distributors real-time visibility into secondary sales, stock and scheme compliance upstream of that retail transaction.

Can trade schemes and bulk purchase incentives be configured without coding? add

Yes. MAssist's Dynamic Scheme Engine lets you configure quantity purchase schemes and slab-based discounts at the outlet, distributor or geography level in a few clicks, with no coding required, and updates roll out instantly across the sales force ahead of a season's ordering window.

How fast are dealer and distributor claims settled on MAssist? add

MAssist's structured claims workflow - covering automatic claim generation, manual claim entry and flexible approval routing across sales, trade marketing and finance - is built to help settle distributor and dealer claims within 5 to 7 days.

Get started

See MAssist running on your distribution network.

Book a free demo and we'll walk through how SFA and DMS work together for chemical and fertilizer distribution - from cooperative societies to village-level dealers, built around your channel, seasons and schemes.